“I’ve been a believer in the advantages of CBD for a while,” the EGOT winner mentioned.

John Legend is moving into the cannabis enterprise with a brand new model partnership with San Mateo-based Plus Merchandise Inc. As an investor, the EGOT winner will advocate for the corporate’s new hemp CBD merchandise, which launch nationwide on Tuesday.

“I’ve been a believer in the advantages of CBD for a while,” Legend mentioned in an announcement. “I used to be drawn to the Plus group as a result of they’re an revolutionary, family-run firm, and so they use science to ship a constant, high-quality product. I respect that they’re dedicated to setting a excessive normal inside an trade that has thus far been pretty unregulated.”

Plus’ new CBD line contains edible gummies referred to as Uplift in grapefruit taste with vitamin B, Stability in blueberry taste and Sleep in blackberry tea taste with melatonin, created with sleep enterprise Casper ($35 per tin of 14 gummies, 50 mg CBD every).

“Giving the world a easy option to obtain steadiness has all the time been our mission, and the Plus CBD line permits us to develop from California to almost all 50 states in a single day. We’re thrilled that John Legend and Casper have partnered with our group to help this thrilling new initiative,” mentioned Jake Heimark, CEO and co-founder, in an announcement.

Legend joins different cannabis model reps together with Jay-Z, who turned a chief model strategist behind the San Jose-based Caliva firm in July. Whoopi Goldberg and Put up Malone have gone a step additional by debuting their very own cannabis merchandise and firms. Chelsea Handler can be creating a line with NorCal Hashish.


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